Love Spirals Downwards interviewed by Pat Ogl

The duo of Ryan Lum and Suzanne Perry had no clear musical ambition —or even a band name— when they contacted Projekt Records. They jokingly called themselves as “The Flower People.” The response to their first full length CD ‘Idylls’ was no joke.  At that time Projekt was run out of Sam’s house with a fairly small advertising budget. Nonetheless the band sold over 10,000 copies. Two years later the bands sophomore effort ‘Ardor’ again sold over 10,000 copies– this time taking far less time to do so. 

Eschewing comparisons to “shoegazer” and “gothic” acts, Love Spirals Downwards have crafted a following that transcends genre and even generational “pigeon holes.” The label has received enthusiastic fan letters from teeny boppers and sitting Circuit Court Judges.The band has gradually evolved over the past five years. ‘Idylls’ dreamy aura, layered acoustic guitars and electronic was taken in an ever so slightly darker direction on ‘Ardor.’ The band’s third release ‘Ever’ combines elements of their acoustic live show with Ryan’s trance ambient influences. Currently a remix single for “Madras,” off the ‘Ever’ CD is in the works.

Ryan: Well, I don’t remember it being that overwhelming of a response. But I suppose that many people that had an initial liking to our music was because our songs are pretty songs, which is something a bit rare in music today

Pat: Don’t you think a good deal of the other artists on Projekt make “pretty” music? I can tell you that there was a pretty big reaction to your songs on that compilation…

Ryan: Sure, most of the rest of the Projekt artist make music that is pretty. But I think that we are the only one’s whose main aesthetic is in making a pretty and otherworldly sort of sound. Most of the others have something else going on in their music as well, more self-expressionistic things. I’m not saying that makes us better or worse than the others, but I think it makes our music stand out a bit, we have a quality that is distinct.